The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”
Rotary strives to achieve it’s objective of “Service Above Self” through activities in five primary areas. These will now be referred to as the Five Avenues of Service.
The first Avenue of Service promotes the development of acquaintance as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.
Click here to find out more about Club Service at The Rotary Club of Kittery.
The second Avenue of Service represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.
Click here to find out more about Vocational Service at The Rotary Club of Kittery.
The third Avenue of Service relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.
Click here to find out more about Community Service at The Rotary Club of Kittery.
The fourth Avenue of Service Rotarians strive for the advancement of international understanding, goodwill, and peace through world fellowship of business and professional persons united in the ideal of service. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.
Click here to find out more about International Service at The Rotary Club of Kittery.
The fifth Avenue of Service includes Rotaract, Interact, RYLA and Rotary Youth Exchange, as well as other activities that affect young people. The Avenue of Youth Service recognizes the positive change implemented by youth and young adults involved in leadership development activities, community and international service projects, and exchange programs that enrich and foster world peace and cultural understanding.
Click here to find out more about Youth Service at The Rotary Club of Kittery.
Information on this page came from the following sources:
The Object of Rotary page on the Rotary International web site
The ABCs of Rotary by Clifford L. Dochterman, published by Rotary International Rotary International News - 28 April 2010.